Creative Automation should be a no-brainer for brands (and creatives, too)
Marketing, brand, and creative teams should see Creative Automation as an asset, not a threat, say Justin Blyth (ECD at Ambassadors) and Kelly McConville (VP of Marketing at Fourthline).
Creative automation offers a fast and efficient way for brands to scale their content production without compromising on creative quality.
The technology enables the generation of thousands of campaign asset versions across formats, languages, and touchpoints in a fraction of the time of traditional methods. So, with the demand for content at an all-time high, why are many brands still reluctant to embrace this technology?
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