About Dentsu Creative Amsterdam
Dentsu Creative Amsterdam crafts forward-thinking brands, experiences, campaigns, and content with transformative creativity. Their work includes projects for leading brands, including Porsche, KPN, Zalando, Amazon Alexa, and more.
Challenge
To handle increasingly complex content productions, Dentsu Creative Amsterdam needed a system to streamline their creative management and delivery processes, so it could focus on delivering the best possible creative work.
Solution
Dentsu Creative integrated Cube into their workflow, using it to manage and organise everything from content production to asset delivery. While Cube was already part of the process, Senior Content Producer Majke Hogendorp, who has over a decade of experience with the platform, refined its implementation, ensuring consistent use across all producers. Together with Head of Production Marc Elbers, she helped optimize workflows and standardize processes throughout the team.
We use Cube as the backbone for all of our content productions, big or small.
Cube centralizes content production, approval tracking, and asset delivery, streamlining repetitive tasks so the team can focus on creative work.
Cube is like our producer bible — the single source of truth for everything we deliver, share, and agree upon. It gives us peace of mind and lets us focus on the creative work that really matters.
In addition to Cube Creative Workflow, Dentsu leverages Cube Creative Automation for its client KPN, enabling the team to scale campaigns efficiently, generate multiple asset variations, and maintain brand consistency across channels.
With Cube Creative Workflow at its core, Dentsu Creative Amsterdam has streamlined content production, improved collaboration, and built a reliable archive for all projects. Producers and project managers can keep everything in one place, manage approvals and feedback efficiently, and focus on delivering high-quality creative work. Cube acts as a single source of truth, supporting both small and large-scale productions while ensuring continuity, clarity, and consistency across campaigns.