Cube turns 10
It's our tenth birthday! This is our story.
August 2010
At Ambassadors, Diederik comes up with the idea for a TV ad archiving tool
October 2010
Client Portal is live! What we thought would take two months is the start of a long journey
June 2011
The launch of Ambassadors Lab means we can develop in-house
October 2011
We start working with our first client
August 2012
Coen joins as the first full-time developer
October 2012
We start exploring creative automation as well as DAM
June 2013
Client Portal becomes Cube – a new and improved platform
November 2014 — October 2021
Busy times as we work with 16 clients across agencies and brands
August 2019
An upgrade to Cube 3 brings a better user experience and more features
June 2021
Ambassadors and Cube become Booking.com’s global video performance marketing partners!
October 2021
The end of one decade marks the beginning of an exciting new chapter
And now…
What's next?
A whole decade has passed since we figured there had to be a better way of archiving TV commercials. That was the spark that gave birth to Cube.
With an in-house team of talented tech-wizards, Cube has grown up to what it is today — a cloud-based production platform supporting brands and agencies with digital asset management and creative automation tools. From creation, to collaboration, management and delivery, all in one place.
So, happy birthday Cube! And thank you to all our friends, families, colleagues and clients for being part of our story. Here’s to the next ten!
Diederik
Founder, Cube
Cube is powered by creative production studio Ambassadors.
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