Maximising creative relevancy with Creative Automation

If you want your creative content to have an impact, it needs to be highly relevant and resonate with the people you’re trying to reach. This means marketers need to be able to create lots of branded assets at any time, each tailored and optimised for specific audiences and moments.

But traditional, manual production pipelines don’t provide the speed and flexibility needed in today’s fast-paced marketing environment. Luckily, Creative Automation allows teams to generate all the creative assets they need themselves using templates, which helps unlock marketing strategies and activities that would have been impossible or too difficult before.

Localisation

For international or multilingual campaigns, it's crucial to tailor creative assets to cater to different languages, cultures, conventions, and regulations.

Creative automation templates allow brands to batch-create localised versions in all formats, whether they're adapting an existing campaign or launching a new one across multiple markets.

Many templates support multiple languages through different scripts and fonts or allow you to add disclaimer text to comply with local advertising regulations. Advanced setups can also automatically adjust for text length (by resizing fonts or restricting character count), reading directions (by changing alignment or mirroring layouts), and formats (such as showing correct currency and date notations).

Segmentation and targeting

Everyone’s different, which is why marketers segment their audience based on demographics, interests, location, or behaviour.

Using Creative Automation, they can produce customised versions of creative assets for each segment, with tailored copy, visuals, audio, and more to resonate with each group.

Take a travel company, for instance. For a campaign, they might create a version for each travel destination they’re promoting, highlighting popular local accommodations with suitable background music. Another campaign could involve different activities, headlines, and calls-to-action, targeting different types of travellers.

Testing and optimisation

Everything you do in marketing must be measurable and data-driven. You need to know how things perform so you can improve them next time — and this applies to your creative assets as well.

Creative Automation allows you to generate multiple versions for testing, whether through A/B testing, multivariate testing, or creative and concept testing. You can mix and match headlines, calls-to-action, images, videos, and music or set up templates with variations in colours, placement, sizing, and timing for more creative flexibility. The options are limitless.

Once you know which creative elements are effective and which need adjustments, you can apply those insights to future iterations, allowing you to continually and quickly improve your assets’ performance.

Moment marketing

One way for brands to stay relevant is by tapping into current news stories and trends. By creating social content and ads based on what’s happening now, brands can inject themselves into the conversation and draw attention from audiences old and new.

With Creative Automation, brands can produce new assets on the fly by plugging in copy, and visuals from a curated library of artwork, photos, and videos into pre-designed templates. When properly configured, these templates give the tools they need to create and launch content themselves quickly, giving brands the ability to seize opportunities while they’re still relevant.

It’s no surprise that Creative Automation has become an essential part of today’s martech stack, empowering marketing, brand, and social teams to produce better creative assets faster. Find out how Creative Automation can enhance your brand’s marketing efforts.